Privacy Notice

Effective date: September 19, 2026

Lily Almond Studio operates Dear Emily Mails and the iCAN Dance Club. In this notice, "we," "us," and "our" refer to Lily Almond Studio.

This Privacy Notice explains what information we collect, why we collect it, how we use it, and the choices you have.

1. Accounts must be managed by adults

Our mail and creative content may be made for children, but our website accounts, memberships, and purchases must be created and managed by an adult who is at least 18 years old.

Children should not create accounts, enter payment information, or send us personal information on their own.

A parent, legal guardian, or other adult purchaser may provide a child's name so that we can prepare and personalize the child's mail. The adult is responsible for providing this information and managing the account.

2. Information we collect

The information we collect depends on how you use our website.

Information you provide

We may collect:

• Your name
• Your email address
• Your password or account sign-in information
• Your billing and mailing address
• Your telephone number, if provided
• The name of each child enrolled to receive mail
• Membership and plan selections
• Tracking and shipping selections
• Shop orders and purchase history
• Companion editions claimed through your account
• Messages you send to us
• Photographs, artwork, testimonials, or challenge entries you choose to submit
• Any other information you voluntarily provide

Please provide only the child information we request. Do not send sensitive information about a child, such as health, school, identification, or financial information.

Payment information

Payments are handled by our payment processor.

We do not receive or store your complete credit-card number. Our payment processor provides us with limited information needed to confirm and manage the transaction, such as:

• Payment status
• Transaction number
• Payment method type
• Billing name and address
• The last few digits of the payment card, when provided by the processor

Information collected automatically

When you use our website, we or our service providers may automatically receive:

• Your IP address
• Browser and device type
• Pages visited
• Dates and times of visits
• Referring pages
• Basic website activity
• Sign-in and security logs
• Cookie and session information
• General location based on your IP address

We use this information to operate, protect, and improve the website.

3. How we use information

We may use personal information to:

• Create and manage your account
• Process payments
• Manage memberships and renewals
• Prepare personalized mail
• Ship membership and Shop orders
• Provide tracking when purchased
• Confirm eligibility for member discounts
• Apply a founding-member benefit when assigned
• Provide access to qualifying companion editions
• Deliver songs or one-time downloads
• Respond to questions and customer-service requests
• Send order, payment, shipping, and account notices
• Send marketing emails when you choose to receive them
• Administer challenges, submissions, or promotions
• Detect fraud and protect our website
• Fix technical problems
• Keep business, tax, and transaction records
• Follow legal requirements
• Understand how customers use our website

We will not use a child's name for advertising or create an advertising profile about a child.

4. Children's privacy

We do not knowingly collect personal information directly from a child under 13 without the permission required by law.

Adults must create and manage all accounts. A parent, guardian, or other adult purchaser may provide a child's name for personalization and fulfillment.

If a child is featured in a photograph, challenge entry, testimonial, or similar submission, the material must be submitted or approved by the child's parent or legal guardian.

If you believe a child sent us personal information without appropriate adult permission, contact us at dearemilymails@gmail.com. We will review the request and delete the information when required.

5. When we share information

We do not sell personal information.

We do not share personal information for cross-context behavioral advertising.

We may provide information to companies that help us operate our business, including:

• Payment processors
• Website, database, and account-service providers
• Email-delivery providers
• File-storage and digital-content providers
• Postal services and shipping carriers
• Address-verification providers
• Customer-support providers
• Security and fraud-prevention providers
• Analytics providers, if enabled
• Professional advisers such as accountants, insurers, or attorneys

These providers receive only the information reasonably needed to perform their services.

For example:

• A payment processor receives the information needed to process your payment.
• A postal carrier receives the name and address needed to deliver your order.
• An email provider receives your email address so we can send account or order notices.

We may also disclose information when:

• The law requires it
• We receive a valid legal request
• It is needed to prevent fraud, abuse, or a security problem
• It is needed to protect someone's safety or legal rights
• Our business or its assets are sold or transferred

6. Cookies and similar technology

Cookies are small files that help a website remember information.

We may use necessary cookies to:

• Keep you signed in
• Maintain your cart
• Remember account and checkout selections
• Protect the website
• Process payments
• Save privacy preferences

Necessary cookies are required for important website functions.

If we use optional analytics or similar cookies, visitors will be given any choices required by applicable law. You can also adjust cookie settings through your browser, but blocking necessary cookies may prevent parts of the website from working.

We do not use cookies to build advertising profiles about children.

7. Email

We may send service-related emails about:

• Your account
• Your membership
• Payments and renewals
• Orders
• Shipping
• Companion-edition access
• Important policy or service changes

These messages are needed to provide the service you requested.

If you sign up for promotional emails, you can unsubscribe using the link included in the email. Unsubscribing from marketing will not stop necessary account, order, or membership messages.

8. Companion pages and downloads

When you claim or open a companion edition, we may record:

• Your account
• The edition claimed
• Whether your account is eligible
• The date access was granted
• Download or access activity needed to enforce a one-time download
• Basic security information

We use this information to provide access, prevent unauthorized sharing, and keep a record of the editions in My Editions.

An edition code alone does not provide access. We also verify that the signed-in account has a qualifying membership, mailing record, or purchase for that edition.

9. Photographs and other submissions

If you voluntarily submit a photograph, artwork, testimonial, message, or challenge entry, we will use it for the purpose explained when you submit it.

We will ask for any additional permission needed before publicly featuring a submission involving a minor.

Please do not submit information or images of another person unless you have permission to do so.

Promotion or submission forms may include additional privacy information specific to that activity.

10. How long we keep information

We keep personal information only as long as reasonably needed to:

• Provide your membership or order
• Maintain your account
• Provide access to claimed editions
• Respond to questions or disputes
• Keep required tax and business records
• Prevent fraud
• Meet legal requirements

Some transaction records may need to be kept after an account is closed.

When information is no longer needed, we will delete it, anonymize it, or securely store it until deletion is possible.

11. How we protect information

We use reasonable administrative and technical measures to protect personal information.

These measures may include:

• Account authentication
• Access controls
• Secure connections
• Limited administrative access
• Payment processing through a specialized payment provider
• Temporary or signed links for protected digital content

No website or storage system can guarantee complete security. Please use a strong password and do not share your account credentials.

If you believe your account has been accessed without permission, contact us promptly.

12. Your privacy choices

Depending on where you live, you may have the right to ask us to:

• Tell you what personal information we have about you
• Provide a copy of your information
• Correct inaccurate information
• Delete certain information
• Limit or object to certain uses
• Withdraw consent when processing is based on consent
• Stop sending marketing emails

Some information cannot be deleted immediately. For example, we may need to keep payment and order records for tax, fraud-prevention, or legal reasons.

We may need to verify your identity before completing a privacy request. An authorized representative may also submit a request when permitted by law.

To make a request, email dearemilymails@gmail.com with the subject line Privacy Request.

You will not be treated differently for making a privacy request.

13. California privacy information

California residents may have privacy rights under California law, including rights to know, correct, or delete personal information and to opt out of certain selling or sharing.

We do not sell personal information or share it for cross-context behavioral advertising.

If California privacy law applies to your request, we will handle it as required by that law. You may contact us at dearemilymails@gmail.com.

14. International customers

We are based in the United States. If you live outside the United States, your information may be transferred to and processed in the United States.

Privacy laws in the United States may be different from those where you live.

When required, we process information because:

• It is needed to provide the product, membership, or service you requested
• You gave us permission
• We have a reasonable business need that does not override your privacy rights
• We need to meet a legal obligation

International customers may have additional privacy rights under their local laws. Contact us at dearemilymails@gmail.com to make a request.

15. Links to other websites

Our website may link to another website or service.

We do not control the privacy practices of other websites. Please review their privacy notices before providing information to them.

16. Changes to this notice

We may update this Privacy Notice when our services or privacy practices change.

The current version will appear on this page with its effective date. If a major change affects how we use personal information, we will provide additional notice when required.

17. Contact us

If you have questions about this Privacy Notice or want to make a privacy request, contact:

Lily Almond Studio / Dear Emily Mails Email: dearemilymails@gmail.com Website: dearemilymails.com